The Proudest Color | Children’s Book on Racial Identity & Pride

$17.99

The Proudest Color is a research-informed children’s book that helps young readers understand racial identity, navigate the emotions surrounding discrimination, and build pride in who they are. The authors are donating 100% of their proceeds to the ACLU and Los Angeles–based youth programs serving BIPOC children.

Zahra sees the world in vivid colors—pink when she’s happy, blue when she’s sad. But she isn’t always sure what to feel about the color brown, the color of her skin. After hurtful comments at school, her mother reminds her that brown is beautiful, powerful, and something to be proud of.

Created by a diverse team and grounded in extensive research, this book offers a timely, sensitive introduction to race, racism, empathy, and self-love.

The Proudest Color is a research-informed children’s book that helps young readers understand racial identity, navigate the emotions surrounding discrimination, and build pride in who they are. The authors are donating 100% of their proceeds to the ACLU and Los Angeles–based youth programs serving BIPOC children.

Zahra sees the world in vivid colors—pink when she’s happy, blue when she’s sad. But she isn’t always sure what to feel about the color brown, the color of her skin. After hurtful comments at school, her mother reminds her that brown is beautiful, powerful, and something to be proud of.

Created by a diverse team and grounded in extensive research, this book offers a timely, sensitive introduction to race, racism, empathy, and self-love.